![]() The source of the message is just as important as the message itself, said Celeste Kidd, an assistant professor of psychology at the University of California, Berkeley who studies false beliefs and learning. Here are some strategies that might help: Change the messenger But for a lot of people who are social-distancing or are in communities that aren’t as hard hit … I think people are reluctant to believe in things they don’t see.”Īlso at play, Bloomfield said, is some Americans’ underlying skepticism of authority, scientists, medical experts and the mainstream media.Ĭonvincing someone else to change their behavior can be difficult, but it’s not impossible. “We hear about statistics we hear media reports. “For a lot of us, the virus is intangible and not very concrete,” Emma Frances Bloomfield, an assistant professor of communication studies at the University of Nevada, Las Vegas who studies scientific skepticism and misinformation, told MarketWatch. ![]() “‘People are reluctant to believe in things they don’t see.’ ” - Emma Frances Bloomfield, an assistant professor of communication studies at the University of Nevada, Las Vegas
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